Real Estate Content Calendar: Plan Your Social Media for Success

Consistent posting wins on social media. Here's how to plan your content calendar for maximum impact with minimum stress.

Why You Need a Content Calendar

Benefits of Planning Ahead

• Consistency: Never miss optimal posting times
• Quality: Time to create better content
• Strategy: Align content with business goals
• Sanity: Reduce daily decision fatigue
• Results: Track what works over time

The Cost of No Plan

• Random, inconsistent posting
• Rushed, lower-quality content
• Missed opportunities (holidays, events)
• Burnout from daily scrambling
• No measurable improvement

The Ideal Posting Frequency

Platform Recommendations

Platform	Minimum	Optimal	Maximum
Instagram Feed	3x/week	5x/week	2x/day
Instagram Stories	Daily	3-5x/day	10x/day
Instagram Reels	3x/week	Daily	3x/day
TikTok	3x/week	Daily	3x/day
Facebook	3x/week	5x/week	2x/day
YouTube	1x/week	2x/week	Daily
LinkedIn	2x/week	3x/week	Daily

Realistic Starting Point

New to content? Start with:

• 3 feed posts per week
• Daily stories
• 2-3 Reels/TikToks per week
• Scale up as you build systems

Content Categories

The 5-Pillar System

Balance your content across these categories:

1. Listings (30%)

• New listings
• Price reductions
• Just sold
• Open houses
• Property tours

2. Education (25%)

• Buying tips
• Selling tips
• Market updates
• Process explainers
• Myth busting

3. Social Proof (20%)

• Client testimonials
• Closing photos
• Reviews
• Success stories
• Before/after

4. Local/Lifestyle (15%)

• Neighborhood spotlights
• Local business features
• Community events
• Restaurant recommendations
• Area lifestyle content

5. Personal (10%)

• Behind the scenes
• Team culture
• Personal milestones
• Industry involvement
• Hobbies/interests

Monthly Calendar Template

Week 1: New Month Energy

Day	Content Type	Platform
Mon	Market update	All
Tue	Listing spotlight	IG/TT
Wed	Educational tip	All
Thu	Behind the scenes	Stories
Fri	Local feature	IG/FB
Sat	Testimonial	All
Sun	Lifestyle content	IG

Week 2: Value Delivery

Day	Content Type	Platform
Mon	Myth busting	Reels/TT
Tue	New listing	All
Wed	Process explainer	All
Thu	Q&A stories	Stories
Fri	Just sold	All
Sat	Neighborhood tour	Reels/TT
Sun	Personal/casual	Stories

Week 3: Engagement Focus

Day	Content Type	Platform
Mon	Trending topic	Reels/TT
Tue	Listing tour	All
Wed	Tips carousel	IG/FB
Thu	Client story	All
Fri	Open house promo	All
Sat	Weekend content	Stories
Sun	Inspirational	IG

Week 4: Month Wrap

Day	Content Type	Platform
Mon	Monthly recap	All
Tue	Coming soon listing	All
Wed	Educational value	All
Thu	Throwback/memory	Stories
Fri	Community love	All
Sat	Testimonial	All
Sun	Coming next month	Stories

Content Ideas Bank

Evergreen Content (Create Once, Use Often)

Educational:

• "What to expect at closing"
• "How to get pre-approved"
• "5 home buying mistakes"
• "Understanding your mortgage"
• "First-time buyer checklist"

Local:

• Top neighborhoods guide
• Best schools breakdown
• Restaurant recommendations
• Parks and recreation
• Commute comparisons

Seasonal/Timely Content

January: New year goals, market predictions February: Valentine's/home love themes March: Spring market prep April: Tax season tips, refresh content May: Memorial Day, outdoor living June: Summer market heat July: Independence Day, summer lifestyle August: Back to school, family homes September: Fall market push October: Halloween, cozy home content November: Gratitude, year-end market December: Year in review, predictions

Batch Creation Strategy

The Weekly Batch Session

Time needed: 2-3 hours once per week

Session structure:

1. Review analytics (15 min) — What worked last week?
2. Plan themes (15 min) — What's coming up?
3. Write captions (30 min) — All posts for the week
4. Create graphics (30 min) — Static posts
5. Film videos (45 min) — Reels/TikToks
6. Schedule everything (15 min) — Set and forget

Video Batch Tips

Shoot all videos in one session:

• Same lighting setup
• Multiple outfit changes
• Film both talking and B-roll
• Capture more than you need

AI-Assisted Video Creation

RealStateVideo accelerates video creation:

• Create listing videos in 60 seconds
• AI handles script and voiceover
• Consistent professional quality
• More content, less time

Tools for Content Planning

Free Options

• Google Calendar (simple scheduling)
• Notion (flexible templates)
• Trello (visual board)
• Google Sheets (custom calendars)

Paid Options

• Later (Instagram focus)
• Buffer (multi-platform)
• Hootsuite (enterprise)
• Planoly (visual planning)

Tracking Success

Weekly Metrics Review

Track these every week:

• Total reach across platforms
• Engagement rate by post type
• Profile visits and clicks
• DMs and comments
• New followers

Monthly Analysis

• Best performing content types
• Optimal posting times confirmed
• Content gaps identified
• Strategy adjustments needed
• Goals for next month

Quick Start Checklist

• Choose your posting frequency
• Set up 5-pillar content mix
• Block batch creation time weekly
• Create templates for each content type
• Set up scheduling tool
• Define success metrics
• Plan first month of content
• Build evergreen content bank

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