Real Estate Hashtag Strategy: Complete Guide for 2025
Hashtags can make or break your social media reach. Here's how to use them strategically for real estate marketing.
How Hashtags Work in 2025
Platform Differences
| Platform | Hashtags Allowed | Sweet Spot | Placement |
|---|---|---|---|
| 30 max | 5-10 | Caption or comments | |
| TikTok | Unlimited | 3-5 | In caption |
| No limit | 2-3 | In post | |
| YouTube | 15 tags | 3-5 visible | Description |
| No limit | 3-5 | End of post |
The Algorithm Reality
Hashtags in 2025 are less powerful than before, but still matter for:
- Categorizing your content
- Appearing in searches
- Reaching new audiences
- Signaling content topic to algorithms
The Perfect Hashtag Mix
The 3-3-3 Strategy
Use 9-10 hashtags total, split evenly:
3 Large hashtags (1M+ posts)
- Broad reach, high competition
- Example: #realestate #realtor #property
3 Medium hashtags (100K-1M posts)
- Niche reach, moderate competition
- Example: #luxuryhomes #dreamhome #newlisting
3 Small hashtags (Under 100K posts)
- Targeted reach, low competition
- Example: #[city]realtor #[city]homes #[neighborhood]
Top Real Estate Hashtags by Category
General Real Estate
- #realestate (130M posts)
- #realtor (45M posts)
- #property (35M posts)
- #realty (8M posts)
- #realestatelife (5M posts)
Buying/Selling
- #homebuyer (2M posts)
- #homeseller (500K posts)
- #justlisted (3M posts)
- #justsold (2M posts)
- #openhouse (2M posts)
Luxury Properties
- #luxuryrealestate (10M posts)
- #luxuryhomes (8M posts)
- #milliondollarlisting (1.5M posts)
- #luxurylisting (1M posts)
- #estateforsale (500K posts)
First-Time Buyers
- #firsttimehomebuyer (3M posts)
- #firsthome (1M posts)
- #homebuyertips (500K posts)
- #newHomeowner (400K posts)
Content Type Specific
- #homeTour (2M posts)
- #propertytour (500K posts)
- #housegoals (3M posts)
- #dreamhome (15M posts)
- #homeinspo (5M posts)
Video Content
- #realestatevideo (200K posts)
- #propertyvideo (100K posts)
- #listingvideo (50K posts)
- #realestatereels (100K posts)
- #realtorofinstagram (5M posts)
Location-Based Hashtags
Always include location hashtags:
City Level
- #[City]RealEstate
- #[City]Homes
- #[City]Realtor
- #[City]Properties
- #HousesFor SaleIn[City]
Neighborhood Level
- #[Neighborhood]Homes
- #[Neighborhood]Living
- #LivingIn[Neighborhood]
State Level
- #[State]RealEstate
- #[State]Homes
- #[State]Properties
TikTok-Specific Hashtags
TikTok favors fewer, more specific hashtags:
Trending Real Estate
- #realestatetiktok (2B views)
- #housetour (5B views)
- #realestateagent (1B views)
- #hometour (3B views)
- #fyp (always)
Content-Specific
- #firsttimehomebuyer
- #luxuryhome
- #househunting
- #homeforsale
- #realestatelife
Instagram Reels Hashtags
For Reels specifically:
- #reels
- #reelsinstagram
- #realestatereels
- #realtorreels
- #propertytour
Banned and Risky Hashtags
Avoid these — they can limit your reach:
- Overly generic (#love, #happy)
- Flagged hashtags (check before using)
- Irrelevant trending tags
- Spammy variations
Creating Your Hashtag Sets
System for Efficiency
Create saved hashtag groups for:
Set 1: Listing Tours
#justlisted #homeforsale #househunting
#[city]homes #propertytour #hometour
#listingvideo #realestatevideo #realtor
Set 2: Sold Properties
#justsold #soldproperty #closingday
#[city]realestate #happybuyers #successstory
#realestateagent #soldbyname #homesold
Set 3: Market Updates
#marketupdate #realestate2025 #housingmarket
#[city]market #homebuyingtips #realestatenews
#realtorlife #markettrends
Set 4: Educational Content
#homebuyertips #realestatetips #firsttimehomebuyer
#mortgagetips #homebuyingadvice #realestateeducation
Hashtag Research Tools
Free Options
- Instagram search (see post counts)
- TikTok Creative Center (trending hashtags)
- Display Purposes (hashtag generator)
Paid Options
- Later (hashtag suggestions)
- Hashtagify (analytics)
- RiteTag (real-time suggestions)
Measuring Hashtag Performance
Track These Metrics
- Impressions from hashtags (Instagram Insights)
- Discovery rate
- Engagement on hashtagged posts
- Follower growth correlation
Testing Framework
- Use different hashtag sets for similar content
- Track performance over 2-4 weeks
- Identify top performers
- Refine sets based on data
Common Mistakes to Avoid
- Using the same hashtags every post — Varies penalty
- Only using huge hashtags — Too much competition
- Irrelevant hashtag stuffing — Signals spam
- Ignoring location tags — Missing local discovery
- Not updating hashtags — Trends change
Quick Reference Cheat Sheet
For Every Listing Post
- 2-3 general real estate tags
- 2-3 location tags
- 2-3 content-type tags (tour, listing, etc.)
- 1-2 niche tags
For Educational Content
- 2-3 tip/advice hashtags
- 2-3 audience hashtags (first-time buyer, etc.)
- 2-3 general real estate
- 1-2 location tags
Create the video content to match your hashtag strategy. Try RealStateVideo — professional listing videos in 60 seconds.