Real Estate Video Script Templates: 15 Proven Scripts That Convert
The difference between a video that gets 100 views and one that gets 100,000? The script.
A great real estate video script hooks viewers instantly, delivers value quickly, and ends with a clear call to action. Here are 15 proven templates you can copy, customize, and use today.
Property Tour Scripts
Script 1: The Price Hook
Best For: Eye-catching listing videos Length: 15-30 seconds
[HOOK - 3 seconds]
$[PRICE] in [CITY] — wait til you see this.
[BODY - 15 seconds]
[NUMBER] beds, [NUMBER] baths, [SQFT] square feet.
This [FEATURE 1] is everything.
And check out this [FEATURE 2].
[CTA - 3 seconds]
DM me "TOUR" for the address.
Example: "$425K in Austin — wait til you see this. 3 beds, 2 baths, 1,800 square feet. This open-concept kitchen is everything. And check out this backyard oasis. DM me 'TOUR' for the address."
Script 2: The Dream Home POV
Best For: Emotional connection videos Length: 20-30 seconds
[HOOK - 3 seconds]
POV: You just unlocked the door to your dream home.
[BODY - 20 seconds]
This is where you'll make your morning coffee.
This is where the kids will do homework.
This is your weekend relaxation spot.
And this? This is where memories are made.
[CTA - 3 seconds]
This could be yours. Link in bio.
Script 3: The Feature Countdown
Best For: Highlighting multiple selling points Length: 30-45 seconds
[HOOK - 3 seconds]
5 reasons you need to see this [CITY] home:
[BODY - 30 seconds]
Number 5: The [FEATURE] — just look at it.
Number 4: [SQFT] square feet of [DESCRIPTION].
Number 3: This [FEATURE] will blow your mind.
Number 2: The [FEATURE] that makes entertaining easy.
And number 1: It's priced at just $[PRICE].
[CTA - 3 seconds]
Comment "INFO" for details.
Script 4: The Plot Twist
Best For: Surprising or unique properties Length: 15-25 seconds
[HOOK - 3 seconds]
This looks like a normal [PRICE] home... but wait.
[BUILDUP - 7 seconds]
Standard entry. Nice living room. Kitchen looks good.
[REVEAL - 10 seconds]
BUT THEN...
[SURPRISING FEATURE]
Yeah. $[PRICE]. [CITY].
[CTA - 3 seconds]
Need more info? DM me.
Script 5: The Comparison
Best For: Value proposition videos Length: 20-30 seconds
[HOOK - 3 seconds]
$[PRICE] in [CITY 1] vs $[PRICE] in [CITY 2].
[BODY - 20 seconds]
In [CITY 1], this gets you [DESCRIPTION].
But in [CITY 2], the same price gets you THIS.
[NUMBER] beds. [NUMBER] baths. [SQFT] square feet.
Plus [FEATURE].
[CTA - 3 seconds]
Which would you choose? Comment below.
Market Update Scripts
Script 6: The Weekly Update
Best For: Establishing expertise Length: 30-45 seconds
[HOOK - 3 seconds]
[CITY] real estate update — here's what happened this week.
[BODY - 30 seconds]
Median home price: $[PRICE] — that's [UP/DOWN] [X]% from last month.
Average days on market: [NUMBER] days.
Inventory: [DESCRIPTION - low, balanced, high]
What this means for you:
If you're a [BUYER/SELLER], [ADVICE].
[CTA - 3 seconds]
Questions? Drop them below.
Script 7: The Interest Rate Reality
Best For: Educational content Length: 25-35 seconds
[HOOK - 3 seconds]
"But the interest rates are so high!"
[BODY - 25 seconds]
Here's the thing — on a $[PRICE] home:
At [CURRENT RATE]%, your payment is $[AMOUNT].
Yes, that's higher than two years ago.
But here's what nobody talks about:
Less competition. More negotiating power. Seller concessions.
And you can refinance later.
[CTA - 3 seconds]
Date the rate, marry the house. DM me to learn more.
Script 8: The Myth Buster
Best For: Addressing common concerns Length: 20-30 seconds
[HOOK - 3 seconds]
The biggest lie in real estate right now: [MYTH]
[BODY - 20 seconds]
Here's what's actually happening:
[TRUTH with DATA]
In [CITY], [SPECIFIC STAT].
Don't let headlines scare you from [ACTION].
[CTA - 3 seconds]
Want the real data? Follow for weekly updates.
First-Time Buyer Scripts
Script 9: The Checklist
Best For: Helpful educational content Length: 30-45 seconds
[HOOK - 3 seconds]
First-time buyers, save this:
[BODY - 35 seconds]
Before you start shopping:
✓ Check your credit score — aim for [NUMBER]+
✓ Get pre-approved — not pre-qualified, PRE-APPROVED
✓ Save for closing costs — that's [X]% of purchase price
✓ Know your debt-to-income ratio — under [X]% is ideal
✓ Research down payment assistance — there's money available
Don't skip these. Trust me.
[CTA - 3 seconds]
DM "CHECKLIST" for my full first-time buyer guide.
Script 10: The Cost Breakdown
Best For: Setting realistic expectations Length: 30-40 seconds
[HOOK - 3 seconds]
How much do you actually need to buy a house?
[BODY - 30 seconds]
Let's break it down for a $[PRICE] home:
Down payment: Could be as low as $[AMOUNT] with [LOAN TYPE]
Closing costs: About $[AMOUNT]
Inspections: Around $[AMOUNT]
Total to close: Approximately $[AMOUNT]
Monthly payment: Roughly $[AMOUNT]
More doable than you thought?
[CTA - 3 seconds]
Let's see what you qualify for. Link in bio.
Behind the Scenes Scripts
Script 11: Day in the Life
Best For: Personal branding Length: 45-60 seconds
[HOOK - 3 seconds]
Day in the life of a [CITY] realtor:
[BODY - 45 seconds]
7 AM: Coffee and contracts. Always.
9 AM: Showing prep at [ADDRESS]
11 AM: Buyer consultations — we've got [NUMBER] families looking
1 PM: Lunch break? What's that?
3 PM: Negotiating an offer — fingers crossed
5 PM: Final walkthrough for tomorrow's closing
7 PM: Finally home. But wait, what's this? Another lead.
It never stops. And I love it.
[CTA - 3 seconds]
This is how we get it done. Follow for more.
Script 12: The Celebration
Best For: Social proof Length: 15-20 seconds
[HOOK - 3 seconds]
Just closed another one!
[BODY - 15 seconds]
From first showing to keys in hand in just [TIMEFRAME].
$[PRICE]. [BEDS] beds. [NEIGHBORHOOD].
[CLIENT NAME] trusted me with their [FIRST HOME/INVESTMENT/FOREVER HOME].
Congrats to the new homeowners!
[CTA - 3 seconds]
Ready to be next? Let's chat.
Trending Format Scripts
Script 13: The "Things That Just Make Sense"
Best For: Trend participation Length: 15-20 seconds
[Use trending audio]
Things in real estate that just make sense:
- Pre-approval before house hunting
- Reading the inspection report cover to cover
- Not waiving contingencies in this market
- Working with an agent who actually returns calls
- [YOUR UNIQUE TAKE]
[Text overlay CTA: Follow for more]
Script 14: The "Put a Finger Down"
Best For: Community building Length: 20-30 seconds
[HOOK - 3 seconds]
Real estate agents, put a finger down:
[BODY - 20 seconds]
Put a finger down if you've ever:
- Shown 20+ houses to one client
- Had a deal fall apart at closing
- Missed a family dinner for a showing
- Cried in your car after a tough day
- Popped champagne for a first-time buyer
If you have no fingers left, you're one of us.
[CTA - 3 seconds]
Tag your realtor bestie.
Script 15: The Storytime Hook
Best For: Viral potential Length: 30-45 seconds
[HOOK - 3 seconds]
Story time: The craziest thing that ever happened at a showing.
[BODY - 35 seconds]
So I'm showing this $[PRICE] house...
Everything's going great...
We get to the basement and...
[CRAZY STORY/DISCOVERY]
I looked at my clients. They looked at me.
And we all just started [LAUGHING/RUNNING/CALLING SOMEONE].
Needless to say, we did not put in an offer.
[CTA - 3 seconds]
What's your craziest showing story? Comment below.
Pro Tips for Using These Scripts
1. Customize Everything
Fill in the brackets with your specific details. Generic content doesn't convert.
2. Match Energy to Platform
TikTok: Fast, punchy, trending audio Reels: Slightly polished, music-forward YouTube Shorts: Can be slightly longer, more educational
3. Practice Delivery
Read the script out loud before recording. Wooden delivery kills great scripts.
4. Or Let AI Do It
Tools like RealStateVideo generate scripts automatically and deliver them with professional AI voiceover. One less thing to worry about.
5. A/B Test
Try different hooks for the same property. Track which performs better.
Want AI to write and voice your scripts? Try RealStateVideo — professional listing videos in 60 seconds.
Free to start. No scripts to memorize.