10 TikTok Real Estate Trends That Will Dominate 2025
TikTok has become the #1 platform for real estate discovery among millennials and Gen Z. If you're not leveraging these trends, you're leaving money on the table.
Why TikTok Matters for Real Estate
- Over 1 billion active users worldwide
- 67% of users discover new products/services on TikTok
- Real estate content averages 4.5x more engagement than other platforms
- Listings shared on TikTok receive 12x more inquiries
Top 10 Trends for 2025
1. "Wait for It" Property Reveals
The reveal format continues to dominate. Start with an unassuming exterior, then reveal a stunning interior.
Format: 15-30 seconds Hook: "This $200K house looks boring outside... wait for it"
2. POV: House Hunting
First-person perspective tours where viewers feel like they're walking through the property themselves.
Why it works: Creates emotional connection and immersive experience
3. "Things I Wish I Knew" Series
Educational content sharing homebuyer tips, mortgage insights, and market updates.
Example: "5 things I wish I knew before buying my first home"
4. Trending Sound Walkthroughs
Matching property features to beat drops in trending songs. When the bass drops, reveal a stunning feature.
Pro Tip: Check TikTok's Creative Center for trending sounds weekly
5. Day in the Life Content
Behind-the-scenes content showing your daily routine as an agent. Humanizes your brand and builds trust.
Ideas:
- Morning routine before showings
- Staging a property
- Closing day celebrations
6. Before/After Transformations
Renovation reveals, staging transformations, or decluttering makeovers.
Why it works: Satisfying visual content that's inherently shareable
7. Price Guessing Games
Show a property and ask viewers to guess the price. Reveals price at the end.
Engagement tip: Ask viewers to comment their guess before revealing
8. Neighborhood Tours
Showcase local restaurants, parks, schools, and amenities. Buyers want to know about the community.
Format: "Things to do in [Neighborhood Name]"
9. Myth Busting Content
Address common real estate misconceptions with quick, authoritative answers.
Examples:
- "You need 20% down to buy a house (FALSE)"
- "Renting is throwing money away (it depends)"
10. AI-Enhanced Content
Use AI tools to create professional videos quickly. Viewers appreciate high production quality.
Tool: RealStateVideo creates complete property videos with AI voiceover in 60 seconds
How to Get Started
- Choose 2-3 trends that match your personality
- Post consistently — aim for daily content
- Use trending sounds within the first 24-48 hours of trending
- Engage with comments — algorithm rewards engagement
- Cross-post to Reels and Shorts for maximum reach
Creating Content at Scale
The biggest challenge? Time. Creating daily TikTok content is exhausting.
That's why top agents use AI video tools like RealStateVideo to automate the production process while maintaining quality.
Ready to dominate TikTok in 2025? Start creating AI-powered property videos — it's free!