Video SEO for Real Estate: Rank Your Property Videos on Google

Most agents ignore video SEO. That's your opportunity. Here's how to rank your property videos on Google and YouTube search.

Why Video SEO Matters

The Video Search Landscape

• 62% of Google searches include video results
• YouTube is the #2 search engine worldwide
• Video results get 41% more clicks than text
• Real estate video searches growing 35% annually

What People Search For

Buyers search for:

• "[City] homes for sale"
• "[Neighborhood] house tour"
• "[Address] property tour"
• "Houses under $[X] in [City]"
• "What's it like to live in [Area]"

Each of these is a ranking opportunity.

YouTube SEO Fundamentals

Video Title Optimization

Formula: [Primary Keyword] | [Secondary Keyword] | [Brand]

Examples:

• "Luxury Home Tour in Miami Beach | $2.5M Waterfront Property | [Your Name]"
• "What $500K Gets You in Austin TX | Home Tour 2025"
• "[Full Address] Property Tour | 4 Bed 3 Bath | [Your Name] Realty"

Tips:

• Put primary keyword at the beginning
• Include location
• Keep under 60 characters for full display
• Make it click-worthy

Video Description

First 200 characters matter most — they show in search results.

Structure:

[Hook + primary keyword in first line]

[Property details: price, beds, baths, sqft]

[Address or neighborhood info]

TIMESTAMPS:
0:00 Introduction
0:30 Living Room
1:15 Kitchen
...

CONTACT:
📱 [Phone]
📧 [Email]
🌐 [Website]

ABOUT:
[Brief bio with location keywords]

#[relevant] #[hashtags]

Tags and Categories

Tags (aim for 8-12):

• Primary keyword variations
• Location variations
• Property type
• Your name/brand
• Competitor names (strategically)

Category: "People & Blogs" or "Entertainment" for real estate

Thumbnails

Custom thumbnails increase click-through rate by 30%+.

Elements:

• Clear, high-quality image
• Text overlay (3-4 words max)
• Bright colors that pop
• Your face (builds brand)
• Property's best feature

Ranking Property Tour Videos

On-Page Optimization

1. Include full address in title, description, and tags
2. Add to playlist for your area
3. Pin comment with property details
4. Add end screens linking to similar tours
5. Use cards to link to your website

Engagement Signals

YouTube ranks based on:

• Watch time — Keep viewers watching
• Click-through rate — Thumbnail + title
• Likes/comments — Engagement ratio
• Shares — Valued highly
• Subscribe rate — From video

Upload Optimization

1. Name the file: "123-main-street-dallas-home-tour.mp4"
2. Upload during peak hours (afternoon)
3. Engage with early comments immediately
4. Share to social within first hour
5. Embed on your website

Google Video SEO

Video Schema Markup

Add structured data to property pages with embedded videos:

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "123 Main Street Home Tour - 4 Bed Dallas Home",
  "description": "Take a tour of this stunning 4-bedroom home in Dallas...",
  "thumbnailUrl": "https://yoursite.com/thumbnail.jpg",
  "uploadDate": "2024-12-08",
  "duration": "PT3M45S",
  "contentUrl": "https://youtube.com/watch?v=...",
  "embedUrl": "https://youtube.com/embed/...",
  "publisher": {
    "@type": "Organization",
    "name": "Your Realty",
    "logo": {...}
  }
}

Website Video Optimization

• Embed YouTube videos on listing pages
• Create video transcripts (accessibility + SEO)
• Use descriptive file names
• Include video in sitemap
• Add video to Google Business Profile

Local SEO for Videos

Geo-Targeting

• Include city, neighborhood, county in metadata
• Create location playlists
• Tag with local landmarks
• Mention local schools, amenities
• Create area-specific content series

Google Business Profile Videos

• Add videos to your GBP
• Name files with location keywords
• Include in regular posting
• Feature in products/services

Content Strategy for Ranking

Evergreen Video Series

Create series that rank long-term:

1. "What $X Gets You in [City]" Series

   • Multiple price points
   • Regular updates
   • Highly searched format

2. Neighborhood Guide Series

   • One video per neighborhood
   • Lifestyle + real estate focused
   • Ranks for "[Neighborhood] real estate"

3. First-Time Buyer Series

   • Educational content
   • Builds authority
   • High search volume

Trend Jacking

Create content around trending searches:

• Market crashes/booms
• Interest rate changes
• Local news/development
• Seasonal buying patterns

YouTube Shorts vs Long-Form

Long-Form (3-10 minutes)

• Better for in-depth property tours
• Ranks in YouTube search
• Higher watch time potential
• Better for conversion

Shorts (Under 60 seconds)

• Reaches broader audience
• Drives subscribers
• Can rank in Google Discover
• Lower barrier to engagement

Strategy: Use Shorts to attract, long-form to convert.

Creating SEO-Optimized Videos at Scale

SEO requires consistent content. The more you publish, the more opportunities to rank.

RealStateVideo helps you create more content:

• Professional videos in 60 seconds
• AI scripts optimized for engagement
• Voiceover included
• Create videos for every listing

Video SEO Checklist

Before publishing:

• Keyword research completed
• Title includes primary keyword + location
• Description optimized (200+ words)
• Custom thumbnail created
• 8-12 relevant tags added
• Added to relevant playlist
• End screen and cards configured
• Video embedded on website
• Shared to all social platforms
• Video schema added to page

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